Email marketing is suitable for any business, as it is an important tool for communication with a target audience, facilitating direct communication between business and customers. The goal of such efforts is to build loyalty and increase sales. A prerequisite before the start of mailings is the presence of a CRM system in which the communication statuses with clients will be recorded.
While sending mailings, it is always important to keep track of the open rate, the click-through rate on links in messages, conversion rate to target action after a click and unsubscription rate. Another important factor is the trust rate of your email server, which must be constantly monitored, otherwise, the mails will simply end up in spam or not reach the recipients at all.
Let's look at the most popular use cases of mailings:
- If your main goal in advertising is to get leads, then by mailings, whether by email or in instant messengers, you convert leads to deals. It's especially important in info business niche, but also for any other businesses that have a landing page and the main conversion is processing the leads.
- If your goal is to sell products or services on Your website, then by using mailings you can increase LTV, encourage re-sales, and start cross / up sell campaigns.
- If you have a B2B service and little search demand, then targeted mailings are an excellent independent marketing and customer acquisition tool. Collect manually a base of potential customers, segment them by groups and their needs, then prepare a marketing kit or compose a clear, well-formed letter for each group with USP and lead magnets. Set up CRM and record each contact status and lead through the funnel to the sale of your services/products.
In addition to marketing mailings, there are also newsletters that help the client to make an order and receive a service or product with the least effort. The main types of such automated mailings are the following triggers of human behaviour:
- Spent more than average time on the site - a pop-up with a discount or another lead magnet
- Added a product to the cart but did not buy - mail with a reminder of an abandoned cart, if there is no answer, then a second mailing with similar products at lower prices
- Started to make an order but did not buy - a letter with a question about help for making the order, if there is no answer, then a discount offer with a time limit
- Bought a product - mailing with related products or services
- Have not visited the site for a long time - newsletter with new products/services, discounts, bonuses etc.
We can help with setting up CRM, setting up auto mailings for your type of business and arrange with a marketer and designer personalized mailings of any customer type, that will definitely interest your customers. Contact us!
Price starts at $300Request services on website and get a discount
A few words about us
WAMproject is a full cycle creative marketing agency. For 4 years we have launched 92+ projects for various business niches.
We are in touch 24 hours, which allows our clients to feel safe and get maximum efficiency from cooperation anywhere in the world.
Our team employs 9 specialists, each of whom is a professional in his field, so You do not need to look for employees - the team is already packed and ready! We do not "drain" money for Your constant investment in advertising, but we work for the result.
The pricing policy is absolutely loyal, our task is not to do a one-time job, our clients stay with us for years, because always when scaling, You can improve performance, optimize advertising and follow new trends in marketing and advertising. We have experience in launching projects in such countries: Ukraine, Kazakhstan, USA, Bosnia, Czech Republic, Malaysia, Poland, Greece, UAE, Great Britain and next project may be Yours!Request a call with CEO
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