Analytics setup and call tracking. Cross-cutting analytics and all goals setup

It's aimless to launch ad campaigns if you do not have analytics configured on the website and conversions are not being tracked. The more targeted actions on the website are tracked and then transferred to ad accounts, the faster and better the machine learning systems used in Google / Facebook will optimize campaigns, increasing the number of conversions and reducing their cost.

To set up analytics, you need to install only Google Tag Manager code on all website pages. To install it, we ask you to provide FTP or admin panel access, or if the client has a developer, we create the code, and the developer adds it. Further, after installing GTM, all the work on our team of analysts and marketers. We analyze the website, check all buttons, lead and submit forms, online payment, clickable phone numbers, email, messengers. We then set up all conversion actions in Google Tag Manager, from which we transfer them to Google Analytics to evaluate different traffic sources. If we launch Google Ads, we will import all the necessary conversions from Google Analytics. When we run ads on Facebook / Instagram, we will need to install the Facebook pixel via GTM and set up the transfer of conversions to Facebook directly.

After completing the work, all conversions are visible in all advertising accounts and Google Analytics, and marketers enjoy setting up and optimizing ad campaigns. The client is satisfied with high-quality leads and an optimized ad budget.