Contextual & Search advertising on Google, Yandex, Bing, Yahoo. Client types the search query and visit your website

Three advertising channels setup: Search advertising. Display advertising on websites and video ads on YouTube. Shopping campaigns

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Настройка контекстной рекламы

Setting up Google / Yandex / Bing advertising campaigns consists of three action areas:

  1. Search advertising for a landing page or website
  2. Display advertising on websites and YouTube
  3. Shopping ads campaign

Search advertising

  • Analytics and all website conversions check.
  • Manually pick all relevant search queries for all your services or product categories.
  • Clear and easy-to-manage structure of an advertising account that reflects the structure of your website.
  • Three unique ads for each ad group writing.All ad extensions creation.
  • Separate campaigns with exact keywords to be sure on which queries we show ads and spend money.
  • Separate campaigns with phrase match keywords, where we collect low search volume queries that cannot be set as exact match keywords due to Google / Yandex restrictions.
  • Dynamic Search Campaign with dynamic keywords using which we collect queries that might not have been picked before in the manual list of keywords. Based on this campaign statistics, we find insights, add new key or negative words.

Display/banner advertising

  • Launching a display campaign with banners on websites and YouTube with a minimal budget. Set up targeting for people who are looking for the needed services/products on Google or have visited competitors' websites, as well as set up remarketing for those who were on the website but did not call or leave a request.
  • Launching a smart display campaign in which Google compiles target audience based on Google Analytics website data. Google searches for your website look-a-like visitors on the Internet and shows ads to those who are most likely to convert on your website.

Shopping Ads

  • If you are selling a large number of products, then we always recommend running search shopping campaigns and dynamic product remarketing. To do this, you need to create a feed with data, in which for each product we set a link, photo, price and other mandatory parameters.
  • As practice shows, we can increase visits and conversions up to 30% using shopping campaign, since product ads are higher than text ads in the search, and they are more clickable due to photos shown.
  • Cost per visit is usually slightly higher than regular search text ad campaigns. Still, shopping campaigns conversion rate is 25-35% higher, so you end up getting additional conversions at a lower cost and thereby increasing overall ad performance.

Optimization

  • After the launch, we constantly optimize campaigns based on the goals (in most cases, the goal is the same for everyone - to increase income more than the advertising budget). We analyze how many conversions we have in the first month, make a media plan, and then improve the KPI WoW MoM. If it's applicable, we move to smart bidding strategies like CPA or ROAS.
  • The main optimization work is to analyze the list of actually received search queries, from which we add new keywords or, on the contrary, add negative keywords to exclude advertising for certain groups of queries that contain the keywords we have set but are not relevant for the client's services/products.
  • Starting from the second week, we take 20% of the budget for campaigns management and, together with the client, analyzing the quality of leads, we distribute the budget wisely across channels and advertising campaigns to get the maximum number of high-quality leads from potential customers based on the agreed cost per action.

Price starts at $400

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A few words about us

WAMproject is a full cycle creative marketing agency. For 4 years we have launched 92+ projects for various business niches.
We are in touch 24 hours, which allows our clients to feel safe and get maximum efficiency from cooperation anywhere in the world.

Our team employs 9 specialists, each of whom is a professional in his field, so You do not need to look for employees - the team is already packed and ready! We do not "drain" money for Your constant investment in advertising, but we work for the result.

The pricing policy is absolutely loyal, our task is not to do a one-time job, our clients stay with us for years, because always when scaling, You can improve performance, optimize advertising and follow new trends in marketing and advertising. We have experience in launching projects in such countries: Ukraine, Kazakhstan, USA, Bosnia, Czech Republic, Malaysia, Poland, Greece, UAE, Great Britain and next project may be Yours!

Request a call with CEO
92+

Websites developed

162+

Advertising campaigns launched

40+

Corporate identity designed

6+

Ad videos shooted

Our clients

client

Residence permits in Poland

client

Home doors chain stores

client

High-end Jewellery

client

Yoga studio in Dubai

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Food delivery service in Kazakhstan and Bishkek

client

Development company

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Decorative tile manufacturer

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ТМ Vitals - professional electric tools production

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Restaurants and delivery service

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Home door factory

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Mobile application for work and life in Poland

client

Employment in Poland

client

Dance studio

client

Concrete goods plant

client

Window restoration in the USA

client

Employment in Europe

client

Official dealer of "ŠKODA" in Poltava

client

Official dealer of "Mitsubishi Motors"

client

"VEROM" - Plant of concrete products and metalwork

client

"AMEL DENTAL CLINIC" - Digital Dental Clinic from TOP200 worldwide

client

"Universal cleaner" - cleaning services

client

«MODOM» - Construction of modular houses

client

"Master Autotrade" - sale of auto parts and engine protection

client

«Stonehenge» Heating, ventilation and air conditioning

client

Oil and gas industry equipment

client

Anti-theft equipment for retail

client

Dance Center Network

client

Czech restaurant-pizzeria

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«Air Cargo Lines» - worldwide air transportation of animals

client

«AQUALAND GROUP» - design and construction of swimming pools, baths and saunas

client

«Yukei» - Dance clothes sewing

client

«Elite Optics» - sale of eye lenses and solutions

client

Job search
website

client

Electric buses
for your city

client

«A&A Promotion» - Concert agency

client

Gloves, mittens for production

client

Construction company

client

Virtual reality
club

client

Fitness center

client

Investment company

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Beauty saloon

client

School of Psychology

client

Sale of metal products

client

Engineering Studio - Importer and manufacturer of spare parts for agricultural machinery

Contacts

Kyiv, Ukraine
Dniprovska nab. 1
BC «Silver Breeze»

[email protected] (098) 7000-742 Viber/WhatsApp

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