Contextual & Search advertising on Google, Yandex, Bing, Yahoo.

Bonus $500 on your ad spend from WAMP agency as a Premium Google partner*

*all new customers will receive a promo code for $500 on Google Ads

Setting up Google / Bing advertising campaigns consists of three action areas:

1. Search advertising for a landing page or website
2. Display advertising on websites and YouTube
3. Shopping ads campaign

Search advertising

• Analytics and all website conversions check.
• Manually pick all relevant search queries for all your services or product categories.
• Clear and easy-to-manage structure of an advertising account that reflects the structure of your website.
• Three unique ads for each ad group writing.All ad extensions creation.
• Separate campaigns with exact keywords to be sure on which queries we show ads and spend money.
• Separate campaigns with phrase match keywords, where we collect low search volume queries that cannot be set as exact match keywords due to Google restrictions.
• Dynamic Search Campaign with dynamic keywords using which we collect queries that might not have been picked before in the manual list of keywords. Based on this campaign statistics, we find insights, add new key or negative words.

Display/banner advertising

• Launching a display campaign with banners on websites and YouTube with a minimal budget. Set up targeting for people who are looking for the needed services/products on Google or have visited competitors' websites, as well as set up remarketing for those who were on the website but did not call or leave a request.
• Launching a smart display campaign in which Google compiles target audience based on Google Analytics website data. Google searches for your website look-a-like visitors on the Internet and shows ads to those who are most likely to convert on your website.

Shopping Ads

• If you are selling a large number of products, then we always recommend running search shopping campaigns and dynamic product remarketing. To do this, you need to create a feed with data, in which for each product we set a link, photo, price and other mandatory parameters.
• As practice shows, we can increase visits and conversions up to 30% using shopping campaign, since product ads are higher than text ads in the search, and they are more clickable due to photos shown.
• Cost per visit is usually slightly higher than regular search text ad campaigns. Still, shopping campaigns conversion rate is 25-35% higher, so you end up getting additional conversions at a lower cost and thereby increasing overall ad performance.

Optimization

• After the launch, we constantly optimize campaigns based on the goals (in most cases, the goal is the same for everyone - to increase income more than the advertising budget). We analyze how many conversions we have in the first month, make a media plan, and then improve the KPI WoW MoM. If it's applicable, we move to smart bidding strategies like CPA or ROAS.
• The main optimization work is to analyze the list of actually received search queries, from which we add new keywords or, on the contrary, add negative keywords to exclude advertising for certain groups of queries that contain the keywords we have set but are not relevant for the client's services/products.
• Starting from the second week, we take 20% of the budget for campaigns management and, together with the client, analyzing the quality of leads, we distribute the budget wisely across channels and advertising campaigns to get the maximum number of high-quality leads from potential customers based on the agreed cost per action.