Настройка контекстной рекламы
Setting up Google / Yandex / Bing advertising campaigns consists of three action areas:
- Search advertising for a landing page or website
- Display advertising on websites and YouTube
- Shopping ads campaign
- Analytics and all website conversions check.
- Manually pick all relevant search queries for all your services or product categories.
- Clear and easy-to-manage structure of an advertising account that reflects the structure of your website.
- Three unique ads for each ad group writing.All ad extensions creation.
- Separate campaigns with exact keywords to be sure on which queries we show ads and spend money.
- Separate campaigns with phrase match keywords, where we collect low search volume queries that cannot be set as exact match keywords due to Google / Yandex restrictions.
- Dynamic Search Campaign with dynamic keywords using which we collect queries that might not have been picked before in the manual list of keywords. Based on this campaign statistics, we find insights, add new key or negative words.
- Launching a display campaign with banners on websites and YouTube with a minimal budget. Set up targeting for people who are looking for the needed services/products on Google or have visited competitors' websites, as well as set up remarketing for those who were on the website but did not call or leave a request.
- Launching a smart display campaign in which Google compiles target audience based on Google Analytics website data. Google searches for your website look-a-like visitors on the Internet and shows ads to those who are most likely to convert on your website.
- If you are selling a large number of products, then we always recommend running search shopping campaigns and dynamic product remarketing. To do this, you need to create a feed with data, in which for each product we set a link, photo, price and other mandatory parameters.
- As practice shows, we can increase visits and conversions up to 30% using shopping campaign, since product ads are higher than text ads in the search, and they are more clickable due to photos shown.
- Cost per visit is usually slightly higher than regular search text ad campaigns. Still, shopping campaigns conversion rate is 25-35% higher, so you end up getting additional conversions at a lower cost and thereby increasing overall ad performance.
- After the launch, we constantly optimize campaigns based on the goals (in most cases, the goal is the same for everyone - to increase income more than the advertising budget). We analyze how many conversions we have in the first month, make a media plan, and then improve the KPI WoW MoM. If it's applicable, we move to smart bidding strategies like CPA or ROAS.
- The main optimization work is to analyze the list of actually received search queries, from which we add new keywords or, on the contrary, add negative keywords to exclude advertising for certain groups of queries that contain the keywords we have set but are not relevant for the client's services/products.
- Starting from the second week, we take 20% of the budget for campaigns management and, together with the client, analyzing the quality of leads, we distribute the budget wisely across channels and advertising campaigns to get the maximum number of high-quality leads from potential customers based on the agreed cost per action.
Price starts at $400Request services on website and get a discount
A few words about us
WAMproject is a full cycle creative marketing agency. For 4 years we have launched 92+ projects for various business niches.
We are in touch 24 hours, which allows our clients to feel safe and get maximum efficiency from cooperation anywhere in the world.
Our team employs 9 specialists, each of whom is a professional in his field, so You do not need to look for employees - the team is already packed and ready! We do not "drain" money for Your constant investment in advertising, but we work for the result.
The pricing policy is absolutely loyal, our task is not to do a one-time job, our clients stay with us for years, because always when scaling, You can improve performance, optimize advertising and follow new trends in marketing and advertising. We have experience in launching projects in such countries: Ukraine, Kazakhstan, USA, Bosnia, Czech Republic, Malaysia, Poland, Greece, UAE, Great Britain and next project may be Yours!Request a call with CEO
Advertising campaigns launched
Corporate identity designed
Ad videos shooted
Residence permits in Poland
Home doors chain stores
Yoga studio in Dubai
Food delivery service in Kazakhstan and Bishkek
Decorative tile manufacturer
ТМ Vitals - professional electric tools production
Restaurants and delivery service
Home door factory
Mobile application for work and life in Poland
Employment in Poland
Concrete goods plant
Window restoration in the USA
Employment in Europe
Official dealer of "ŠKODA" in Poltava
Official dealer of "Mitsubishi Motors"
"VEROM" - Plant of concrete products and metalwork
"AMEL DENTAL CLINIC" - Digital Dental Clinic from TOP200 worldwide
"Universal cleaner" - cleaning services
«MODOM» - Construction of modular houses
"Master Autotrade" - sale of auto parts and engine protection
«Stonehenge» Heating, ventilation and air conditioning
Oil and gas industry equipment
Anti-theft equipment for retail
Dance Center Network
«Air Cargo Lines» - worldwide air transportation of animals
«AQUALAND GROUP» - design and construction of swimming pools, baths and saunas
«Yukei» - Dance clothes sewing
«Elite Optics» - sale of eye lenses and solutions
for your city
«A&A Promotion» - Concert agency
Gloves, mittens for production
School of Psychology
Sale of metal products
Engineering Studio - Importer and manufacturer of spare parts for agricultural machinery
Dniprovska nab. 1
BC «Silver Breeze»