How to get ahead of your competitiors?

Emotional Landing Page Dance Schools "Ah, Odessa" Task

The client founded first dance school in 1992 year and now there are 3 schools in Odessa. It was necessary to create a new, bright and selling website for starting new season and new groups. The aim is to find 300 potential clients within one month for more than 18 different dance styles. Make it possible to edit all blocks of the website in admin panel. Create an animated LP to convey the atmosphere that everyone feels when they dance at the school.

Strategy

Tested two variants of home screen video vs. picture. A photo session of all teachers was organized in the same style to use on website graphics. Added USP with the opportunity to enroll in an individual free lesson with the teacher, or choose a free class in one of 7 styles. Age for classes is from 3 to 75 years, we tried using content and design to convince that everyone will find a group in which he will enjoy not only dancing but also winning awards on International parquet. Created admin. panel, integrated CRM for managing applications, placed call-back widget. Started advertising and prepared posts for promo in SMM.

Corporate website with blog NDA - orthomolecular medicine Task

Explain to the potential client why you can't just buy vitamins at the pharmacy. Why they can't be digested and can even harm your health. Describe all the benefits & results without hard medical terms in clear language.

Solution

We created a 3D model of vitamins jar, made a storyboard (72 frames) for animation. Created admin panel and blog for news posting. Divided 4 products for different purposes and genders. Added animations, as much as possible, nevertheless website is flying fast on all devices. Added multilanguage support. The site serves as an information source for meetings, as well as an information portal for potential online clients.

Corporate website Anti-theft equipment for retail Task

Identify the theft problem in retail. Suggest a solution.

Solution

Packed all products in the main 6 groups, based on the search volume in Adwords. Defined niches, which are primarily interesting to work for the customer, not to torture potential customers with pricelists, barcodes and a long way choice. Moreover we created a minimalistic calculator. Made the admin panel, because the availability of the goods varies, created all products cards. "Closed" the issue of company trust by indicating photos from the real partners of the company, who have already installed our anti-theft equipment. We developed a trading offer for the manager's departure all over Ukraine to calculate the equipment necessary for any outlet.

Existing website Redesign Pizzeria Vaclavka Task

Make a redesign of the existing restaurant in Prague website. Make the selling structure and design in the style of the Czech pub, pizzeria. Add the possibility of online booking tables and halls for occasions.

Strategy

• We did a marketing research of competitors in Prague. Then recommended the client a design with wooden elements and decided to show that we have a family restaurant in the evening, and during the day there are business lunches.
                                    
• Taget audience: The Czechs, who work near the restaurant and ready to come to lunch and have a talk in a cozy atmosphere, and in the evening to sit and chat with family or celebrate an occasion.
                                    
• Created an admin panel for online bookings.
                                    
• Designed discount cards to permanent customers.
                                    
• Designed a pillar menu to place it on the street red line.
• Registered Vaclavka in Foursquare.
• Translated website into 3 languages.​
• Started ads on TripAdvisor with promo codes.
• Created a Facebook page with regular posting of meals, guests and contests.

Landing Page & Advertising MODOM Task

The client already had a corporate website and running advertising campaign, but the results were nearly zero. Calls were not every day, despite an interesting and useful product. It was interesting to find target audience for the construction of public facilities, including HoReCa.

Strategy

• After marketing analysis we decided to create 1-page landing with consistent structure and understandably described construction technology.
• Picked the most suitable photos for home screen, applicable both for B2B and B2C segments.
• As the technology is more known in Scandinavia, we described all the advantages of modular buildings, dispel all the doubts and created an interactive costs calculator.
• Adopted landing for mobile devices.
• Started Facebook advertising campaign from a scratch optimizing on online bookings.

Corporate website Medical Dental Group

The only one dental clinic in Ukraine, which received an international accreditation from The Global Clinic Rating and entered TOP-200 best dental clinics in the whole world.

Task

Pack all the services and benefits of the clinic. Emphasize professional and high technology level on corporate website.

Strategy

• While communicating with the client, we decided that the corporate site should be as simple as possible, without over-loading elements and animations.
• After the market research, we found high competition in the dental services market, thus it was decided to create a separate page for each service with unique content for good SEO indexing and high rank for every search query in Google Adwords.
• The prototype turned out to be 21 pages website with 12 services.
• Using large amount of real photos, videos and even 360° 3D tour, we managed to convey the innovativeness and high quality service of the clinic.
• Provided messengers chat consultant and call-back widget.
• Provided clients a SMS confirmation service after making an appointment.
• Integrated website with CRM and 1C software.
• Created admin panel using Slim framework.
• Integrated 360° 3D tour.

Landing Page VR Motion

We've been waiting for a long time to share something hyping)

Let us present our new project of gaming space VR Motion!

Task

Create a website that will convey the atmosphere in which you dive in while wearing VR helmet.

Solution

After analysing the competitors we wanted so much to show all the real emotions and the new format of entertainment. Therefore, we posted atmospheric photos throughout the website from different game categories. For user convenience developed a booking system that allows you to see online how many seats are available, what is the price and choose the right time for club visit. Admin panel is developed using Slim framework.

Find potential clients Organic Home Task

Smart Development holding reached out to us with their ready Landing page and need to find potential customers for their building townhouses.

Solution

After analyzing the website we proposed a number of marketing websites updates. Installed Google Tag Manager, Facebook pixel and setup 3 main goals, using which we can optimize our ad campaigns: Callbacks, Calculator applications submit, Clicks on contacts, phone, email.

Strategy

• Start conversion optimized Facebook ad campaign.
• Started A/B test using different targeting ad groups: interests vs. job titles. Geo was set up to Kiev +30 miles radius. 2 Ads options: photo renders vs. slide show.

Landing Page Restoration of Wooden Windows Task

Get a minimum of 50 targeted hits per month in the city of Milwaukee +45 miles (US) for the service of restoring wooden windows and windows. Create demand and explain the value of the service.

Strategy

• After the marketing research, it was decided to maximize the demand for the service, so that everyone would see the problem that everyone has from the 2nd screen (fogging, non-working mechanisms, mold, wet frame, etc.), which made it possible to convey the necessary information to the consumer by creating a LP.
• There is a competitive niche in this district. About 15-20 companies.
• Advertising campaigns were launched for different cities (almost 28 cities). Each city was indicated in the ads, which allowed increasing the CTR.
• We also launched GDN, where the cost of a click is 8-10 times cheaper than in the search, what allowed getting more calls.
• We used creative approach in the targeted advertising on FB with results before/after, which allowed the client to see the value of the service immediately.
• We created flyers with a detachable triangle for offline and sent promoters by districts.
• We placed the information on the company in the top sites of America.

Corporate website Producer of Decorative Tiles «SavaTeks Decor» Strategy

• We redesigned the site and moved it to the CMS for the convenience of resource management.
• We also started remarketing for search and contextual media network; remarketing is usually cheaper and gives a good result.
• We set up a Call Only campaign in Adwords.
• We generated keywords using the API Adwords, divided automatically the keywords into different types of matching by ad groups (automation allowed to save money and client’s time).
• The companies were launched on search separately for Kiev and Ukraine.

Landing Page Meblens Task

Build a system of attracting customers from the Internet. Start the system flow of customers through the company's new packaging and professional customization of online advertising.

Strategy

• We conduct marketing analysis to determine the level of sales in the market.
• We study potential customers.
• We conduct an internal audit of the company's product.
• We develop a strategy for attracting customers from the Internet.
• We pack the advantages and offers of the company in the presentable website.
• We launch advertising campaigns in Google, Yandex, contextual advertising, media advertising and remarketing.

Landing Page Beauty Salon Julia Tkachuk Task

Develop a package for the most relevant services/ The customer launched a new line of the Italian brand Orising for restoring hair. It is necessary to position yourself and reach 100 targeted applications.

Strategy

• Inform a potential customer to the maximum about the problem he/she faces daily, such as dandruff, hair loss and greasy hair.
• Due to the cool equipment, we decided to ‘close’ potential customers for a free examination of the scalp with a special apparatus.
• After the first touch, we conducted training for the salon specialists in product knowledge and sales skills to help clients complete the course of recovery or hair treatment, and sell cosmetics to fix the result at home.
• For today, the project is preparing for launching the advertising company.

Landing Page Sanatorium «Ukraine» Task

Build a system of attracting customers from the Internet. Start the system flow of customers through the company's new packaging and professional customization of online advertising.

Strategy

• We conduct marketing analysis to determine the level of sales in the market.
• We study potential customers. We conduct an internal audit of the company's product.
• We develop a strategy for attracting customers from the Internet.
• We pack the advantages and offers of the company in the presentable website.
• We launch advertising campaigns in Google, Yandex, contextual advertising, media advertising and remarketing.

Landing Page Detox Center in Vorzel Town Task

Pack a new direction of the wellness center and launch an advertising campaign for new trade offers.

Strategy

• Form and distribute the directions of detox-programs on the problem.
• Describe the conditions of residence, the stages of passing the programs and confirm the expertise of doctors who will help to achieve the best result.
• Create a calculator to identify the biological age, thereby involve a potential client, and make him/her think about the need for cleansing the body.
• We launched the advertising company in Google Adwords. We worked with ad groups in each direction which corresponded request of the potential client to the maximum.