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E-commerce project

Online store of concrete products

Задача

Сделать удобный магазин с возможностью покупки на сайте

Решение

Сделали анализ продаж топовых запросов в Google. Выделили топ 100 изделий. Отрисовали рендеры по каждому товару. Сделали уникальное описание для каждой категории товаров. Сделали отдельный дизайн карточки товаров, корзины.

Настроили аналитику и коллтрекинг. Перевели сайт на 2 языка. Запустили рекламу.

Advertising setup

Search and Social PPC for Kyiv Bud Development

Решение

Провели анализ ЖК рядом, района, станций метро. Собрали как прямых конкурентов рядом, так и косвенных похожих по типу ЖК и зелёному району рядом, но в других местах Киева. Создали кампании на поиске: KBD, Сырецкий Парк, ЖК Конкуренты, Станции Метро, Линия Метро, Улицы Конкурентов, Улицы Рядом. Всего собрали на данный момент 2395 ключевых слов на RU UA языках. Создали объявления и все расширения объявлений на обоих языках. Собрали аудитории и запустили баннерную кампанию с таргетингами: запросы в поиске, намерения, ремаркетинг, конкуренты.

Запустили 8 кампаний в Facebook/ Instagram по интересам, по инвестициям, отдельно интересы по кредитам и рассрочкам, кампанию для молодых семей с отдельным оффером, по ремаркетингу, по базе клиентов, кампанию на генерацию лидов и на сообщения.

Настройка рекламы

Поисковая реклама доставки еды Чибо Сано

Задача

Исходя из бюджета получить максимум заказов

Решение

Так как рекламные кабинеты Google/Яндекс уже были то проанализировали поисковые запросы за весь период их работы. Список ключевых слов разбили на группы: пицца, суши, сеты, wok, общие, конкуренты. Проработали минус слова. Брендовые запросы разделили на основные и бренд + категория, чтобы отслеживать, кто из конкурентов рекламируется по нашим основным брендовым запросам. Настроили все конверсии на сайте: переходы в мессенджер, клики на номера, перезвоните мне, корзина, оформление, заказ, регистрация, логин. Настроили ценность каждой конверсии. Кампанию на поиске по словам и динамическую объединили в одну, чтобы больше данных было для оптимизации. Запустили умную баннерную кампанию. Наработали обновлённую статистику и успешно перешли на автоматизированные стратегии ставок.

Продвижение YouTube

Продвижение YouTube каналов Vitals и ДТЗ

Задача

Рост подписчиков на YouTube каналах

Решение

Запустили Google Video Discovery кампании. Собрали аудитории для таргетинга под каждую тематику канала: зрители, намерения, запросы в поиске, конкуренты, релевантные темы и каналы на YouTube. Настроили похожие аудитории. Разбили запуск каждого видео по таргетингам и демографии для анализа статистики по подписчикам и изменения ставок, в итоге на каждое видео запускаются 60-80 групп объявлений. Рассчитываем ставки как по группам таргетинга, так и по каждому отдельно, выделяя наиболее конверсионные комбинации видео-таргетинг. Оптимизируем ролики на основе запросов в YouTube: заголовки, описания, теги, заставки, подсказки.

Website development

Website development for house doors chain stores

Задача

Split site pages by directions. Pay maximum attention to the structure and mobile version.

Решение

Made 3 pages by categories, chose the highest quality photos, a convenient calculator for selecting doors based on interiors and materials.
Allocated a separate block of employees, photographed the measurement manager, made a custom map with stores icons and locations.

Landing page development

Landing page development for medical equipment sales

Задача

Develop a landing page for medical equipment sales

Решение

Before starting the work, we downloaded top volume keywords using Google keywords planner. Used them in the site content for better SEO indexing and launching ad campaigns.
Prepared photos and videos for each product line. Highlighted the B2B areas for which the equipment purchase is most relevant. Made an online consultation form and lead magnets with a convenient selection in the calculator. Translated the site into 2 languages. Made a convenient admin panel for blocks edit.

Website development

Mitsubishi Motors

Website development for the Official dealer of Mitsubishi Motors in the Poltava region

Задача

Develop a website for the entire model range of the car dealership. Assign a unique URL of models pages for SEO indexing and subsequent promotion.

Решение

Researched each model in detail, shooted video overviews of each car. Developed a unique design according to the Mitsubishi brand book.

Made an interactive menu, translated the site into two languages. Published customer reviews. We made an editable admin panel for promotions and updating the model range.

After working with the sales department, we found the most frequently asked questions from potential customers. Based on the data obtained, developed a calculator with loan options and trade-in.

Сonnected call tracking and CRM system. Launched search & display ads.

LP

B2B landing page development

Задача

Pack over 1000 SKU on a 1-page website. Design product cards and lead magnets.

Решение

Refused from using common pictures from the Internet. The client filmed all the products in one background and prepared a description of each. Developed a USP., published reviews. Identified and described in which niches the products are especially needed. Focused the design on the mobile version. Launched search & display ad campaigns.

Corporate website development

Corporate website for European employment company

Задача

Create a website divided into main groups of search queries, create promo pages with content based on keywords.

Решение

Analyzed search queries in Google Ads. Created and divided the semantic core into thematic groups, based on which we built the site structure on 6 pages.

Published the content and meta tags on the pages based on keywords. Implemented internal page linking. Added alt attributes for images.

Configured robots.txt and sitemap.xml files. Made up "bread crumbs". Translated the site into Polish and Ukrainian languages, prepared a unique design. Made an adaptive layout for all devices.

Website development

Website development for Krystal Sense school of psychology in Dnipro

Задача

"Pack courses" in the form of effective landing pages.
Fulfill groups to start courses of psychology. Make a convenient admin panel for editing the start date of the course.

Решение

Highlighted the most marginal courses.
Segmented the target audience (beginners, practicing psychologists, social workers, students of psychological universities, "self-devlopers", HR-managers, etc.)
Created unique trade offers for courses and a sales funnel.

Designed lead magnet pages (useful video, PDF-file for practicing psychologists).
Added Google forms. Integrated and configured CRM.
Launched search & social advertising campaigns.

Mobile app promotion

Android/iOS advertising for Workport.pl

Задача

Launch an advertisement for a new mobile application for working in Poland and get loyal users.

Решение

Set up all conversions in Firebase and Google Ads. Set up Facebook SDK and Facebook Ads standard conversions. Launched advertising on Ukrainians in Ukraine and Poland. Launched a video ad campaign for brand awareness. Tested 10+ FB audiences. Regularly updating the full set of creatives: texts, pictures, videos. Optimizing ad budgets based on the cost of the 1 week retained user.

Landing page development

Landing page development for the Importer and manufacturer of spare parts for agricultural machinery

Задача

Develop a high conversion rate website with 5000 items. Form price lists by brands, create an easy to use and understand website with mobile-first layout.

Решение

The structure of the site was changed 5 times while wireframing. We analyzed the demand in Google and saw that there are very few brand queries, thus first of all we made a genric equipment content section with for which we can pick up spare parts. After that divided items by brands and spare parts.

We have created a USP with defect detection offer (manager goes to clients after request form submit, carries out maintenance and identifies a breakdown issue). Formed catalogs by brands, prices by categories, connected messengers for the convenience of communication. We added photos and videos of employees to increase the company trust. Added real reviews. Made an admin panel for editing products, installed 2 languages.

Landing page development

High CR landing page for sewing clothes of dance teams

Задача

Create a high conversion rate landing page with a choice of clothing for dance teams. The site should have a convenient option for selecting and calculating the cost of services and describing what exactly we offer and for whom. Indicate on the website that tailoring with us will be cheaper and better in terms of quality than ordering from China.

Решение

An important point was to get the maximum amount of photos and videos of final clothes, how dance teams perform in them, how bright and noticeable they will look in them at performances. Highlighted the problem in a separate section for orders from China. Identified the most marginal clothing categories. Created a convenient cost calculation with the ability to attach an example of any photo of clothes needed. Designed the section of our target audience so that clients immediately recognize their needs and leave a request. Added photos, videos, logos, reviews of dance teams that have already made orders. Translated the site into 2 languages.

Corporate website development

Corporate website for Verom company

Задача

To create a corporate website in 3 main directions: concrete goods, steel building, rent of special equipment.
The site should be initially well optimized for SEO, be memorable, convenient and have high conversion rate.

Решение

Drew renders for each category of products, all products were uploaded to Google Drive with prices that can be easily changed in the admin panel, and wrote a script for animation. The main message is that we build reliably from concrete goods, we have a large selection of special equipment for rent and products from steel buildings to concrete products for all construction needs.

We wrote unique texts for SEO, made a selling structure of all pages, adaptive design for all devices, designed the corporate colors of the company, logo and described its mission.

Landing page development

Landing page for the official Mitsubishi service station in Poltava

Задача

Increase the number of customers for the service station of an authorized Mitsubishi dealer in the region and sales of cars spare parts.

Решение

Created a 1-page landing page with a calculator for calculating the cost of repair, or the selection of spare parts. Translated the site into 2 languages. Described the services based on the demand in Google search.
To speed up the main issue of calculating the cost and the speed of preparing the calculation, in the forms we added field to choose a service before submit. Created a USP for corporate clients. Described all the advantages of the station and equipment.

Landing page development

Aqualand Group

Design and reconstruction of swimming pools, russian baths and fnninsh saunas

Задача

Develop and implement a strategy to attract potential customers for the turnkey sale of swimming pools, russian baths and saunas in Kazakhstan and Central Asia. Create an understandable and emotional website for launching search, display and social advertising.

Решение

Decided to move away from the usual girls in swimsuits and created a design for the target audience, who bought the house and would like to spend time by the pool with the whole family. In addition, we were also interested in the B2B segment, SPA centers, water parks, massage parlors.
1. Set up conversion tracking: lead magnets, call tracking, clicks on emails and messangers.
2. Made a list of 600+ exact keywords and 500+ phrase keywords.
3. Launched banner ad campaign on people who visited competitors' sites, who were interested in pool construction, who view sites with information about pool construction and also set up banner remarketing campaigns.
4. Wrote unique ad texts for all keywords groups. Added ad extensions like: sitelinks, callouts, call only ads. Added all promos to ads.
5. Added 1500+ excclusions for banner campaigns - kids and entertainment YouTube channels.
6. Launched ads on Google / Yandex search and Yandex Media Network.
8. Launched 2 separate campaigns on Facebook with targeting by interests to B2B and B2C clients.

Landing page development

Official dealer of ŠKODA cars in Poltava

Задача

Pack the car lineup into a one-page selling site. Stand out from the competition with design, marketing and USP. Describe all the advantages of a car dealership for neighboring regions.

Решение

Rendered the design in light and dark versions, conducted a vote among the target audience and decided that the dark version increases the engagement to each model when scrolling the site. hid all the information with full characteristics and prices in Google Docs, left only the main 5 parameters and photos of the car from different angles. We formed a seasonal campaign "with a trunk of gifts for the new year", offered a test drive on 2 tracks to choose from. Launched search & display ad campaigns.

Landing page development

Reinforced Concrete Products

production and sale enterprise

Задача

Pack 3000 products in a 1-page responsive website, maximally presenting the entire list of products with prices and photos. Make it possible to edit products and prices. Integrate CRM, track all conversions ROMI.

Решение

Were looking for a long time) Sent the team for shooting with a quadcopter to the factory. Made videos from a fly-over of the factory from a height. The full video clip was uploaded to the YouTube channel. Rendered the products, made a gif animation so that the products could be seen from all sides. Packed all the names of products in categories, filled everything in Google sheets for ease of use and editing. Created an LP selling structure. Set up GTM and all goals on the site. Connected Bitrix24 and IP call tracking.

Emotional landing page

Dance Schools
"Ah, Odessa"

Задача

The client founded the first dance school in the 1992 year and now there are 3 schools in Odessa. It was necessary to create a new, bright and selling website for starting a new season and new groups. The aim is to find 300 potential clients within one month for more than 18 different dance styles. Make it possible to edit all blocks of the website in the admin panel. Create an animated LP to convey the atmosphere that everyone feels when they dance at the school.

Решение

Tested two variants of home screen video vs. picture. A photo session of all teachers was organized in the same style to use on website graphics. Added USP with the opportunity to enrol in an individual free lesson with the teacher, or choose a free class in one of 7 styles. Age for classes is from 3 to 75 years, we tried using content and design to convince that everyone will find a group in which he will enjoy not only dancing but also winning awards on International parquet. Created admin panel, integrated CRM for managing applications, placed call-back widget. Started advertising and prepared posts for promo in SMM.

Corporate website with blog

NDA - orthomolecular medicine

Задача

Explain to the potential client why you can't just buy vitamins at the pharmacy. Why they can't be digested and can even harm your health. Describe all the benefits & results without hard medical terms in clear language.

Решение

We created a 3D model of a vitamins jar, made a storyboard (72 frames) for animation. Created admin panel and blog for news posting. Divided 4 products for different purposes and genders. Added animations, as much as possible, nevertheless the website is flying fast on all devices. Added multilanguage support. The site serves as an information source for meetings, as well as an information portal for potential online clients.

Corporate website development

Anti-theft equipment for retail

Задача

Identify the theft problem in retail. Suggest a solution.

Решение

Packed all products in the main 6 groups, based on the search volume in Adwords. Defined niches, which are primarily interesting to work for the customer, not to torture potential customers with pricelists, barcodes and a long way choice. Moreover, we created a minimalistic calculator. Made the admin panel, because the availability of the goods varies, created all products cards. "Closed" the issue of company trust by indicating photos from the real partners of the company, who have already installed our anti-theft equipment. We developed a trading offer for the manager's departure all over Ukraine to calculate the equipment necessary for any outlet.

Website full redisign

Pizzeria Vaclavka

Задача

Make a redesign of the existing restaurant in Prague website. Make the selling structure and design in the style of the Czech pub, pizzeria. Add the possibility of online booking tables and halls for occasions.

Стратегия

• We did a marketing research of competitors in Prague. Then recommended the client a design with wooden elements and decided to show that we have a family restaurant in the evening, and during the day there are business lunches.
• Taget audience: The Czechs, who work near the restaurant and ready to come to lunch and have a talk in a cozy atmosphere, and in the evening to sit and chat with family or celebrate an occasion.
• Created an admin panel for online bookings.
• Designed discount cards to permanent customers.
• Designed a pillar menu to place it on the street red line.
• Registered Vaclavka in Foursquare.
• Translated website into 3 languages.
• Started ads on TripAdvisor with promo codes.
• Created a Facebook page with regular posting of meals, guests and contests.

Landing page development + ad campaigns

MODOM

Задача

The client already had a corporate website and running an advertising campaign, but the results were nearly zero. Calls were not every day, despite an interesting and useful product. It was interesting to find the target audience for the construction of public facilities, including HoReCa.

Стратегия

• After marketing analysis we decided to create 1-page landing with consistent structure and understandably described construction technology.
• Picked the most suitable photos for home screen, applicable both for B2B and B2C segments.
• As the technology is more known in Scandinavia, we described all the advantages of modular buildings, dispel all the doubts and created an interactive costs calculator.
• Adopted landing for mobile devices.

Corporate website development

Amel Dental Clinic

The only one dental clinic in Ukraine, which received an international accreditation from The Global Clinic Rating and entered TOP-200 best dental clinics in the whole world.

Задача

Pack all the services and benefits of the clinic. Emphasize professional and high technology levels on the corporate website.

Стратегия

• While communicating with the client, we decided that the corporate site should be as simple as possible, without over-loading elements and animations.
• After the market research, we found high competition in the dental services market, thus it was decided to create a separate page for each service with unique content for good SEO indexing and high rank for every search query in Google Adwords.
• The prototype turned out to be 21 pages website with 12 services.
• Using large amount of real photos, videos and even 360° 3D tour, we managed to convey the innovativeness and high quality service of the clinic.
• Provided messengers chat consultant and call-back widget.
• Provided clients a SMS confirmation service after making an appointment.
• Integrated website with CRM and 1C software.
• Created admin panel using Slim framework.
• Integrated 360° 3D tour.

Разработка лендинга

VR Motion

Нам давно хотелось поделиться чем-то хайповым)
Представляем наш проект игрового пространства VR Motion!

Задача

Разработать сайт, который передаст атмосферу, в которую ты погружаешься, надев VR шлем.

Решение

Проанализировав конкурентов, хотелось максимально передать эмоции и новый формат развлечений. Поэтому, были выбраны атмосферные фото по всему сайту с различных категорий игр. Для удобства пользователей, мы разработали систему бронирования, которая позволяет в online видеть, сколько свободных мест, какая цена и подобрать удобное время для посещения клуба. Админ панель разработана на slim framework.

Разработка корпоративного сайта

Производитель декоративной плитки «CаваТекс Декор»

Стратегия

• Провели редизайн сайта и для удобства управления ресурсом перенесли его на CMS.
• Проанализировав аналитику заказчика, был предоставлен относительно небольшой бюджет, поэтому, основная часть траффика пошла через такие слова как: купить декоративный кирпич, заказать декоративный кирпич - т.е в первую очередь горячий траффик.
• Также запустили ремаркетинг для поиска и контекстно медийной сети, ремаркетинг обычно дешевле и дает хороший результат.
• В Adwords настроили кампанию Call Only - только звонки на телефон.
• С помощью Adwords API сгенерировали ключевые слова, автоматически разбили ключевые слова в разных типах соответствия по группам объявлений (автоматизация позволила сэкономить деньги и время клиента).
• Запустили кампании в поиске отдельно на Киев и Украину.

Разработка лендинга

Реставрация деревянных окон

Задача

Получить минимально 50 целевых обращений за месяц в городе Милуоки +45 миль (США) на услугу реставрации деревянных окон и стекол. Создать спрос и объяснить ценность услуги.

Стратегия

• После маркетингового исследования было решено максимально повысить спрос на услугу, чтоб каждый человек увидел уже со 2 экрана проблему, которая есть у каждого (запотевание стекол, нерабочие механизмы, плесень, гниение рамы и т.д), что позволило максимально донести нужную информацию-потребителю путем создания LP.
• В этом округе достаточно конкурентная ниша. Около 15-20 компаний.
• Были запущены рекламные кампании на разные города порядка (28 городов) в объявлениях указали каждый город, что позволило увеличить CTR.
• Также запустили КМС ,где стоимость клика в 8-10 раз дешевле чем в поиске, позволило "вытянуть" больше обращений.
• В таргетированной рекламе FB использовали креативы с результатами до/после, что позволило клиенту сразу увидеть ценность услуги.
• Для офлайна разработали флаера с отрывным треугольником и запустили промоутеров точечно по районам.
• Разместили информацию о компании на топовых площадках Америки.

Разработка лендинга

Санаторий «Украина»

Задача

Выстроить систему привлечения клиентов из интернета. Запустить системный поток потенциальных клиентов за счет новой упаковки компании и профессиональной настройки интернет-рекламы.

Стратегия

• Проводим маркетинговый анализ для определения уровня продаж на рынке. Изучаем потенциальных клиентов. Проводим внутренний аудит продукта компании.
• Разрабатываем стратегию для привлечения клиентов из интернета.
• Упаковываем преимущества и предложения компании в презентабельный сайт.
• Запускаем рекламные кампании в Google и Яндекс, контекстную рекламу, медийную рекламу и ремаркетинг.

Разработка лендинга

Detox центр г. Ворзель

Задача

Упаковать новое направление оздоровительного центра и запустить рекламную кампанию на новые торговые предложения.

Стратегия

• Сформировать и распределить направления детокс-программ по проблеме.
• Описать условия проживания, этапы прохождения программ и подтвердить экспертность врачей, которые буду помогать достигнуть наилучшего результата.
• Создать калькулятор для выявления биологического возраста, тем самым вовлечь потенциального клиента, заставить задуматься о надобности прохождения очищения организма.
• Запустили РК в Google Adwords, работали с группами объявлений по каждому направлению, которые соответствовали максимально запросу потенциального клиента.