How to get ahead of your competitors?

aqualand.kz

Develop and implement the strategy to attract potential customers to sale turnkey pools in Kazakhstan and Central Asia. Create an understandable and emotional website for launching contextual, media and social media advertising.

We decided to move away from the usual girls in swimsuits and developed a design for Target Audience that bought the house, and would like to spend time at pool with the whole family. In addition, we were interested in the B2B segment, SPA centers, water parks, massage salons, so we then created the structure in such a way that company portfolio was clearly visible - what was the task and what was the solution and final results.
1. Set up conversion tracking: online leads, call-tracking, clicks on emails/phones.
2. Created a list of 600+ keywords in exact and 500+ keywords in BMM match types.
3. We showed banners to people who visited competitors' websites, who were interested in pool construction, who browsed websites with information on pools design, and also setup banner remarketing campaigns.
4. Wrote unique ads for all Ad Groups. Added all ad extensions: sitelinks, callouts, snippets, location, phone, prices and promotions.
5. Added 1500+ exclusions for banner campaigns - kids and entertainment YouTube channels.
6. Excluded also mobile applications iOS / Android from targeting.
7. Launched ads on Google / Yandex search and GDN / Yandex Advertising Network.
8. Launched in Facebook 2 separate campaigns targeting B2B and B2C customers.

diler-skoda.com.ua

Pack a full range of cars into selling one-page landing. Stand out of competitors by design, marketing and USP. Maximally present all the dealer benefits for clients from neighboring regions.

We drew the design in a light and dark version, voted among the target audience and decided that the dark version increases the involvement for each model while website scrolling. Put all the information with full features list and prices into Google Docs, left open only 5 main parameters and photos of cars from different angles. Created a seasonal promotion “new year trunk of gifts”, offered 2 tracks test drive option. Launched advertising in FB and Google.

A&A Promotion

The main business is the organization and management of concerts and performances in Germany and Europe.
Sale tickets online for dynamic list of the events.

We created separate events for each concert in each city. Made 30 sec video for targeted advertising on Facebook and Instagram. Launched with geo pin advertising in cities where we needed to increase online ticket sales. On Instagram launched contests with tickets giveaway. In AdWords Launched advertising campaigns in Google search with common search queries for concerts and theater and queries including artist names and cities. Started banner ads: 1 remarketing for those who visited the website, but did not make an order, 2 intentions for those who were looking for a concert but had not yet visited our website, 3 interests based for those who visited websites containing information about the artist.

NB Group

Учебно-практическому центру по направлению "Косметология", который проводит лекции и воркшопы, индивидуальные и групповые обучения запустить таргетированную рекламу на мероприятия. Сайт находится в разработке.

Created an account in Facebook Ads, set up an audience in Kiev with interests of cosmetology and by job positions. In this case, we were looking not only for working professionals, but also the owners of SPA salons and Beauty studios.

Download

The "Denimex" group of companies is an American holding based in the United States and Ukraine. They are an exclusive representative of leading oil and gas equipment manufacturers located in North America, Europe and China, founded in 2005.

Prepare a well-structured Marketing Kit for use both in digital presentations and as printed version at conferences.

We collected all the information about 11 companies from their websites, translated from Chinese and English, uploaded all the photos.

Described company exclusivity as a distributor and main focus of each company in the group - which issues in the oil and gas industry they resolve. Wrote about manufacturing facility in Poltava. Translated all texts in 3 languages, created unique content design, prepared sources for use in Digital and ready for printing.

novomoskovskij.in.ua/

Manufacturer and seller of concrete products

Wrap up 3,000 products in a 1-page responsive website. Properly present the entire list of products with prices and photos. Make it possible to edit products and prices in admin panel. Integrate CRM and monitor the effectiveness of advertising campaigns.

Were looking for a long time) Sent a team to do photoshooting with a quadrocopter to the plant. We made a video from the flyby above the plant. Uploaded on YouTube channel full video clip. Rendered 3D product models, made gif animation, to show products from all sides. Packed all products list into categories, uploaded everything on Google Sheets for ease of use and editing. Created a selling LP structure. Set up GTM and all goals on the website. Integrated Bitrix 24 and IP telephony.

ahodessadance.com.ua

The client founded first dance school in 1992 year and now there are 3 schools in Odessa. It was necessary to create a new, bright and selling website for starting new season and new groups. The aim is to find 300 potential clients within one month for more than 18 different dance styles. Make it possible to edit all blocks of the website in admin panel. Create an animated LP to convey the atmosphere that everyone feels when they dance at the school.

Tested two variants of home screen video vs. picture. A photo session of all teachers was organized in the same style to use on website graphics. Added USP with the opportunity to enroll in an individual free lesson with the teacher, or choose a free class in one of 7 styles. Age for classes is from 3 to 75 years, we tried using content and design to convince that everyone will find a group in which he will enjoy not only dancing but also winning awards on International parquet. Created admin. panel, integrated CRM for managing applications, placed call-back widget. Started advertising and prepared posts for promo in SMM.

dev.wamp.com.ua/code

Explain to the potential client why you can't just buy vitamins at the pharmacy. Why they can't be digested and can even harm your health. Describe all the benefits & results without hard medical terms in clear language.

We created a 3D model of vitamins jar, made a storyboard (72 frames) for animation. Created admin panel and blog for news posting. Divided 4 products for different purposes and genders. Added animations, as much as possible, nevertheless website is flying fast on all devices. Added multilanguage support. The site serves as an information source for meetings, as well as an information portal for potential online clients.

sftua.com

Identify the theft problem in retail. Suggest a solution.

Packed all products in the main 6 groups, based on the search volume in Adwords. Defined niches, which are primarily interesting to work for the customer, not to torture potential customers with pricelists, barcodes and a long way choice. Moreover we created a minimalistic calculator. Made the admin panel, because the availability of the goods varies, created all products cards. "Closed" the issue of company trust by indicating photos from the real partners of the company, who have already installed our anti-theft equipment. We developed a trading offer for the manager's departure all over Ukraine to calculate the equipment necessary for any outlet.

vaclavka.cz

Make a redesign of the existing restaurant in Prague website. Make the selling structure and design in the style of the Czech pub, pizzeria. Add the possibility of online booking tables and halls for occasions.

• We did a marketing research of competitors in Prague. Then recommended the client a design with wooden elements and decided to show that we have a family restaurant in the evening, and during the day there are business lunches.
                                    
• Taget audience: The Czechs, who work near the restaurant and ready to come to lunch and have a talk in a cozy atmosphere, and in the evening to sit and chat with family or celebrate an occasion.
                                    
• Created an admin panel for online bookings.
                                    
• Designed discount cards to permanent customers.
                                    
• Designed a pillar menu to place it on the street red line.
• Registered Vaclavka in Foursquare.
• Translated website into 3 languages.​
• Started ads on TripAdvisor with promo codes.
• Created a Facebook page with regular posting of meals, guests and contests.

lp.modom.com.ua

The client already had a corporate website and running advertising campaign, but the results were nearly zero. Calls were not every day, despite an interesting and useful product. It was interesting to find target audience for the construction of public facilities, including HoReCa.

• After marketing analysis we decided to create 1-page landing with consistent structure and understandably described construction technology.
• Picked the most suitable photos for home screen, applicable both for B2B and B2C segments.
• As the technology is more known in Scandinavia, we described all the advantages of modular buildings, dispel all the doubts and created an interactive costs calculator.
• Adopted landing for mobile devices.
• Started Facebook advertising campaign from a scratch optimizing on online bookings.

ameldental.com

The only one dental clinic in Ukraine, which received an international accreditation from The Global Clinic Rating and entered TOP-200 best dental clinics in the whole world.

Pack all the services and benefits of the clinic. Emphasize professional and high technology level on corporate website.

• While communicating with the client, we decided that the corporate site should be as simple as possible, without over-loading elements and animations.
• After the market research, we found high competition in the dental services market, thus it was decided to create a separate page for each service with unique content for good SEO indexing and high rank for every search query in Google Adwords.
• The prototype turned out to be 21 pages website with 12 services.
• Using large amount of real photos, videos and even 360° 3D tour, we managed to convey the innovativeness and high quality service of the clinic.
• Provided messengers chat consultant and call-back widget.
• Provided clients a SMS confirmation service after making an appointment.
• Integrated website with CRM and 1C software.
• Created admin panel using Slim framework.
• Integrated 360° 3D tour.

vrmotion.com.ua

We've been waiting for a long time to share something hyping)

Let us present our new project of gaming space VR Motion!

Create a website that will convey the atmosphere in which you dive in while wearing VR helmet.

After analysing the competitors we wanted so much to show all the real emotions and the new format of entertainment. Therefore, we posted atmospheric photos throughout the website from different game categories. For user convenience developed a booking system that allows you to see online how many seats are available, what is the price and choose the right time for club visit. Admin panel is developed using Slim framework.

organic-home.com.ua

Smart Development holding reached out to us with their ready Landing page and need to find potential customers for their building townhouses.

After analyzing the website we proposed a number of marketing websites updates. Installed Google Tag Manager, Facebook pixel and setup 3 main goals, using which we can optimize our ad campaigns: Callbacks, Calculator applications submit, Clicks on contacts, phone, email.

• Start conversion optimized Facebook ad campaign.
• Started A/B test using different targeting ad groups: interests vs. job titles. Geo was set up to Kiev +30 miles radius. 2 Ads options: photo renders vs. slide show.

savatexdekor.com.ua

• We redesigned the site and moved it to the CMS for the convenience of resource management.
• We also started remarketing for search and contextual media network; remarketing is usually cheaper and gives a good result.
• We set up a Call Only campaign in Adwords.
• We generated keywords using the API Adwords, divided automatically the keywords into different types of matching by ad groups (automation allowed to save money and client’s time).
• The companies were launched on search separately for Kiev and Ukraine.

kuhni.meblens.com.ua

Build a system of attracting customers from the Internet. Start the system flow of customers through the company's new packaging and professional customization of online advertising.

• We conduct marketing analysis to determine the level of sales in the market.
• We study potential customers.
• We conduct an internal audit of the company's product.
• We develop a strategy for attracting customers from the Internet.
• We pack the advantages and offers of the company in the presentable website.
• We launch advertising campaigns in Google, Yandex, contextual advertising, media advertising and remarketing.

argowindowrepair.com

Get a minimum of 50 targeted hits per month in the city of Milwaukee +45 miles (US) for the service of restoring wooden windows and windows. Create demand and explain the value of the service.

• After the marketing research, it was decided to maximize the demand for the service, so that everyone would see the problem that everyone has from the 2nd screen (fogging, non-working mechanisms, mold, wet frame, etc.), which made it possible to convey the necessary information to the consumer by creating a LP.
• There is a competitive niche in this district. About 15-20 companies.
• Advertising campaigns were launched for different cities (almost 28 cities). Each city was indicated in the ads, which allowed increasing the CTR.
• We also launched GDN, where the cost of a click is 8-10 times cheaper than in the search, what allowed getting more calls.
• We used creative approach in the targeted advertising on FB with results before/after, which allowed the client to see the value of the service immediately.
• We created flyers with a detachable triangle for offline and sent promoters by districts.
• We placed the information on the company in the top sites of America.

8888.kiev.ua

Develop a package for the most relevant services/ The customer launched a new line of the Italian brand Orising for restoring hair. It is necessary to position yourself and reach 100 targeted applications.

• Inform a potential customer to the maximum about the problem he/she faces daily, such as dandruff, hair loss and greasy hair.
• Due to the cool equipment, we decided to ‘close’ potential customers for a free examination of the scalp with a special apparatus.
• After the first touch, we conducted training for the salon specialists in product knowledge and sales skills to help clients complete the course of recovery or hair treatment, and sell cosmetics to fix the result at home.
• For today, the project is preparing for launching the advertising company.

ukraine-vorsel.in.ua

Build a system of attracting customers from the Internet. Start the system flow of customers through the company's new packaging and professional customization of online advertising.

• We conduct marketing analysis to determine the level of sales in the market.
• We study potential customers. We conduct an internal audit of the company's product.
• We develop a strategy for attracting customers from the Internet.
• We pack the advantages and offers of the company in the presentable website.
• We launch advertising campaigns in Google, Yandex, contextual advertising, media advertising and remarketing.

detox-mria.kiev.ua

Pack a new direction of the wellness center and launch an advertising campaign for new trade offers.

• Form and distribute the directions of detox-programs on the problem.
• Describe the conditions of residence, the stages of passing the programs and confirm the expertise of doctors who will help to achieve the best result.
• Create a calculator to identify the biological age, thereby involve a potential client, and make him/her think about the need for cleansing the body.
• We launched the advertising company in Google Adwords. We worked with ad groups in each direction which corresponded request of the potential client to the maximum.