How to find clients for a beauty salon or cosmetology?
What are the main steps to increase not only leads but also customer visits and retention after advertising.
The client contacted us who was very good at running social media adverts on his own
He already had a videographer, a receptionist and an assistant who handled applications and met new clients in the salon using scripts. There were about 100 new enquiries a month, and we had the task of catching this wave.
The first thing we did was delve into website analytics setup
Since the goal was set not on conversions but on page views, we decided to change this first thing, we put a pixel, changed all the goals on the site, now we could run ads on both conversions and lead generation.
It's often your creatives, not the set-up itself, that play an important role in running your adverts!
I am always in favour of video content. The client is very good, he organises every 2 weeks filming of new creatives with voice-over and subtitles for those who flip through social media feeds without sound.
The task for March was to increase the volume of enquiries by 2 times with a slight increase in budget by 10-20%.
We launched part of the campaigns on the site with the goal of : Conversions with automatic placements and separately made lead forms with display only on Facebook.
While the adverts were running, we made a few secret calls to the admin and tweaked the ‘Sales Scripts’.
analytics
creatives
budget optimization
sales scripts improvement
Due to the extensive description of the procedure and the price, the conversion rate into an appointment was up to 90%.
In addition to email requests and lead forms, there was good engagement in the ad itself, with up to 50 comments under the ad itself, calls and messenger requests.
In March, we had a 2.5-fold increase in leads
Which allowed the client to expand their staff while maintaining quality and service time.
