Pack courses in the form of
effective landing pages.
Complete groups before
the start of psychological courses.
Challenge: Receive 80 qualified leads in 30 days.
What was our task?
1. Research the niche and competitors in the region of an advertising campaign in Ukraine and globally.
2. Highlight the most marginal courses.
3. Study and segment the target audience (beginners, practicing psychologists, social workers, students of psychology universities who are "interested in psychology", HR managers, etc.)
4. Create unique sales offers from courses, from the needs of the target group.
5. Write a marketing strategy and sales surge.
6. Logo design.
7. Publish certificates.
8. "Pack" the courses as a Landing-page.
9. Create Lead Magnets (helpful video, PDF for practicing psychologists).
10. Create Google forms for leads.
11. Integrate and configure CRM.
12. Launch and optimize advertising campaigns.
13. Write sales scripts, advise on work with clients.
The goal was reached in 30 days
Tools for achieving the goal: SpyMetrics, Yandex, Wordstat, SimilarWeb, Serpstat, Contextual advertising, Targeted advertising, GDN, Facebook, Instagram, Bitrix24, Google Forms.
At the time of starting work on the project:
10 calls, 4-5 leads per month
And here are our results in 30 days!
101 leads
$3.37 website CPL
$1.75 lead forms CPL
10 signed clients
Among the visitors, 86.5% are women and 13.5% are men.
37.8% of all visitors are aged 35-44
30.4% - aged 25-34
18.27% - aged 45-54
3.37% - aged 18-24
1.9% - at the age of 65
Most often, visitors in the 35-44 and 25-34 groups make conversions. After them - group 45-54, in percentage relation with the number of visitors of the group.
Key points
The sale of psychological courses, like any information product, is sold "face-to-face" less effectively than with sales pitches: useful products, webinars, free meetings. Therefore, in the advertising campaign, we focused on holding events and advertising on FB, as well as lead magnets (in particular, 7 techniques for practicing psychologists). This allowed us to get the number of leads we needed at a price of $1.75.
Crossing the channels proved to be effective: the simultaneous launch of advertising in FB and search advertising in Google for brand queries (krystal sense) and general (psychology courses).
