Growth in sales and registrations for an international marriage agency
In March 2024, the agency submitted a request to increase the number of leads from women in Ukraine and boost trust in the brand.
The situation before work began
The problem at the start:
• Most of the organic traffic came from foreign men, while women were reluctant to register.
• The agency launched its own advertising campaign on Facebook, but women were afraid to fill out the forms, considering the project to be dubious.
• There were few leads and almost no payment conversions.
Indicators at the time of request for last 4 months
• 30 lead
• 12 after payment registrations
Analysis and strategy
We held a strategic session with the agency team, identified the fears and barriers of the target audience, as well as points of conversion loss.
Main areas of work:
• Setting up UTM tags and analytics to track each stage of the funnel.
• Implementation of standardized reporting for managers.
• Developing an SMM strategy focused on a female audience.
• Improving the structure and UX of the questionnaire, adding filters for age, status, and knowledge of English.
• Creating a communication strategy and sales scripts.
Stage 1. Initial testing and hypotheses
Budget: $100
• 101 requests received in the messenger.
• 10 questionnaires, 3 paid registrations.
Stage 2. Scaling (April 2024)
Budget increased 5 times.
• Advertising launched on the website, lead forms, and post promotion.
• Result: 195 leads and 7 paid registrations (2x growth).
Stage 3. Optimization and audit (May 2024)
Budget: $380.
• 262 leads, 6 payments.
• Identified the point of customer loss — at the stage of filling out the questionnaire and interviewing.
• Conducted an audit of the sales department, product, and funnel.
Stage 4. Complete strategy relaunch (summer 2024)
Action Plan 2024:
• Launch advertising in Ukraine, Europe, and the US.
• Promote registration, seminars, speaking clubs, and online events.
• Launch a YouTube project with podcasts, strengthen SMM and PR.
• Regular analytics every 2 weeks.
• Consulting and training for sales managers.
Figures and analytics
For the period from March 2024 to October 2025:
• 55 advertising campaigns;
• 801 leads;
• Average cost per click — $0.69;
• Average cost per result (lead) — $3.09;
• Maximum leads in a single campaign — 221;
• Minimum cost per result — $0.00 (in test organic campaigns).
Stage 5. Growth and stabilization (June–December 2024)
Budget: $500.
• In August 2024, we received 262 leads and 16 payments — a record result.
• Conducted throughout the year:
o 3 master classes
o 5 Cupid events
o 3 photo shoots
o 2 parties
o 16 live broadcasts
o 24 Speaking Clubs
• In 2024, 101 paid registrations were received.
Advertising in Europe increased trust and simplified the organization of meetings with men.
Stage 6. Development in 2025
• VIP package deals and premium services were introduced.
• An SMM trust strategy was implemented: real stories, reviews, video content.
• Advertising in the US and Europe continues with a focus on high-quality leads.
Strategy
Workflow
Content
Trust
Results
• Growth from 0 to 16 payments per month and 101 registrations per year.
• 8.7-fold increase in leads over the year.
• Average lead price reduced by 3.5 times compared to initial tests.
• Engagement increased 4 times thanks to events and content.
Key points
The key to agency growth is not only advertising, but also complete synchronization of marketing, sales, and product.
We have created a system where every point of contact with the customer works to build trust and conversion.
Here is a video review of our work! If you wish the same results - get in touch!
