Promotion of YouTube channels Vitals & DTZ
Launching ads to subscribers. Hyper-segmentation of audiences. Demand generation campaigns.
Foreword
Ми вже писали кілька кейсів у розділі інсайтів про те, як запускати таку рекламу, щоб досягти максимальних результатів, тому цього разу наведемо сухі цифри, без опису процесу. Якщо хочете прочитати про технічні нюанси, ось кілька наших статей на цю тему:
Promote your YouTube channel without fraud
How to get subscribers for YouTube channel using Google Discovery
Challenge
YouTube channels subscribers growth
Solution
Launched Google Video Discovery campaign. Created audiences for targeting for each channel topic: viewers, intentions, search queries, competitors, relevant topics, and YouTube channels. Created similar audiences.
180,000
video views
$0.01
CPV
1350
subscribers
$1.5
cost per subscriber
We split the launch of each video by targeting and demographics to analyze statistics on subscribers and change bids, as a result, 60-80 ad groups are launched for each 1 video. We calculate bids both for targeting groups and for each separately, highlighting the most converting video targeting combinations. Optimized videos based on YouTube search requests: titles, descriptions, tags, end screens, cards.
