Case brand — Prague by Bus. WAMP agency covered the development and promotion in Google Ads.
Promotion of tourism business and excursions in Prague, Czech Republic
The customer had about 5 websites developed, ran various advertising channels, but had no more than one online sale.
We were given the difficult task of redesigning an existing transfer landing page in someone else's code, putting multi-language, connecting the payment system and translating everything into German. In 3 years of working in marketing, I was always discouraged by developers to "finish" the code after someone else). And after we got in, the IT department wrote back: Angelica, if we did the site, as the Czechs did, we would be taken to the woods and....
But there are no impossible tasks, there is just time in 3 times more, but now who plans to Prague, when you book a tour, you will be picked up from the airport for free.
We love a challenge)) We appointed our best English-speaking PPC and launched Adwords. We divided it into two campaigns: tourists who are already in Prague and looking for tours, and tourists who are in Europe, preparing for a trip and buying a tour in advance. Moreover, our client has an airport transfer as a bonus to buying a tour online on the website.
1120 visits
2% visit2sale
21 sales online
€18 CPS
We divided Prague and Europe into 2 advertising campaigns, adjusted all keywords in exact match, and managed to achieve the following results.
21 conversions (sales of excursions), 60% from desktop version, with (mobile version recommended to be improved).
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