Promotion of tourism business and excursions in Prague, Czech Republic

Challenge

The customer had about 5 websites developed, ran various advertising channels, but had no more than one online sale.

We were given the difficult task of redesigning an existing transfer landing page in someone else's code, putting multi-language, connecting the payment system and translating everything into German. In 3 years of working in marketing, I was always discouraged by developers to "finish" the code after someone else). And after we got in, the IT department wrote back: Angelica, if we did the site, as the Czechs did, we would be taken to the woods and....

But there are no impossible tasks, there is just time in 3 times more, but now who plans to Prague, when you book a tour, you will be picked up from the airport for free.

Solution

We love a challenge)) We appointed our best English-speaking PPC and launched Adwords. We divided it into two campaigns: tourists who are already in Prague and looking for tours, and tourists who are in Europe, preparing for a trip and buying a tour in advance. Moreover, our client has an airport transfer as a bonus to buying a tour online on the website.

Project launch date 14 December

We divided Prague and Europe into 2 advertising campaigns, adjusted all keywords in exact match, and managed to achieve the following results.

21 conversions (sales of excursions), 60% from desktop version, with (mobile version recommended to be improved).