How do you fill a sewing room for a month by advertising for 5 days on Facebook?
Case client — Yukei. The WAMP agency set up analytics, started SMM and search advertising.
Challenge
Create a high conversion rate landing page with a choice of clothing for dance teams. The site should have a convenient option for selecting and calculating the cost of services and describing what exactly we offer and for whom. Indicate on the website that tailoring with us will be cheaper and better in terms of quality than ordering from China.ф
Solution
Yukei company, has its own production and dance team, for 18 years, has established itself at Ukrainian and International competitions, due to personal acquaintances and bright performances in their dance costumes, we had a "live" content and an obvious advantage: "We sew for ourselves, and know like no one else, how to cover your entire dance team.
An important point was to get the maximum amount of photos and videos of final clothes, how dance teams perform in them, how bright and noticeable they will look in them at performances. Highlighted the problem in a separate section for orders from China. Identified the most marginal clothing categories. Created a convenient cost calculation with the ability to attach an example of any photo of clothes needed. Designed the section of our target audience so that clients immediately recognize their needs and leave a request. Added photos, videos, logos, reviews of dance teams that have already made orders. Translated the site into 2 languages.
We tested 2 sources of advertising Google Ads VS Facebook + Instagram
Google Ads. Launched 3 types of campaigns:
- Searchable in exact match;
- Search engine wide;
- Remarketing.
Spent 2000 UAH, got 943 clicks, 5 applications. Stopped.
Started advertising in Facebook and Instagram.
Goal: Traffic to the site. GEO: Ukraine. Audience: interests related to dance, positions: Heads of dance groups.
Results: 75 leads in 30 days!
75 leads
$1.44 CPL
297 reposts
408 subscribers
408 interactions with the promotional post - all of whom were invited to subscribe to the FB page
26 requests for scoring under the post
297 reposts - in 4 years this is the highest volume of reposts we have seen :)
Production is completely filled!
Advertising has been put on hold for the time being while space is made available for the new season of sewing.
