Corporate website for Verom company
Reinforced concrete products factory in Kiev. Sale and launch of advertising.
Challenge
To create a corporate website in 3 main directions: concrete goods, steel building, rent of special equipment. The site should be initially well optimized for SEO, be memorable, convenient and have high conversion rate.
Solution
Drew renders for each category of products, all products were uploaded to Google Drive with prices that can be easily changed in the admin panel, and wrote a script for animation. The main message is that we build reliably from concrete goods, we have a large selection of special equipment for rent and products from steel buildings to concrete products for all construction needs.
Wrote unique texts for SEO, made a selling structure of all pages, adaptive design for all devices, designed the corporate colors of the company, logo and described its mission.
Advertising
Since we already had experience launching advertising campaigns in this niche, the current project went smoothly. We immediately created a list of categories that were both popular in search queries and profitable with a high average check. Then we set up campaigns based on previously collected keywords and built a similar structure to our past launches.
One of the most important elements was call tracking. In the reinforced concrete products market, more than half of all leads come through phone calls. Many managers still actively buy and sell “the old-fashioned way” by calling directly. Yes, some customers submit online requests and wait for a callback, but most—especially those who need something urgently—prefer to call right away to check prices and delivery terms. That’s why setting up call tracking was critical. We configured it before launch, added events and conversions, and optimized campaigns for both forms and phone calls.
Website
design
Animation
and adaptation
Google Ads
Search + Shopping
150
leads in 1 month
Results: In the very first month we received around 150 requests at a cost of $3–4 per lead. On top of that, we tracked about 80 calls—again, more than half of the total leads. Campaigns quickly optimized, and within a few months we switched to the “Maximize Conversions” strategy with smart bidding.
Google Shopping
At the same time, we launched an online store so that clients could buy directly on the website. As a result, we built two parallel advertising directions:
Category-based campaigns — driving traffic to landing pages and generating requests & calls.
Product-based campaigns — promoting specific items via Google Shopping and generating direct online sales.
