Website development and advertising launch for a restaurant in Prague
Case client — Vaclavka. The WAMP agency designed corporate website, menu, launched search advertising and SMM.
Finished
development of a corporate website for a restaurant in Prague. We decided to redesign the site to make it easy to use the menu, search for business lunches and book a table for weekends and holidays! The concept of the website was made in the style of a Czech restaurant in wood, with an emphasis on the wood-fired oven and with tasty photos of the dishes!
Done
Market research in Prague on competitors. We offered the client to design the website in the style of a restaurant with an emphasis on wood. To show that we are a family restaurant in the evening, and business lunches are held during the day.
Target Audience: Czechs who work next to the restaurant are ready to come for lunches and negotiations in a cosy atmosphere, and in the evening to sit and chat with their families or celebrate a holiday.
We developed an admin panel for online bookings.
We translated the website into 3 languages.
We diluted a large amount of text in the menu, while maintaining the style of the restaurant.
We developed a design for discount cards for regular guests.
We designed a menu stander to put it on the red line of the street.
Advertising
We created a Facebook page with posts about dishes, guests and contests.
Registered Vaclavka in Foursquare.
87 bookings
33 leads for private events
877 contacts
$2 cost per contact
We launched search advertising on Google and Seznam with a 5km radius around the restaurant.
We launched display advertising on Google and Facebook/Instagram.
Launched advertising on TripAdvisor with promotional codes.
Summary
Redesigned the existing website of a restaurant in Prague. Designed a selling structure of the new website in the style of a Czech pub, pizzeria. Added online booking of tables and option for private events.
After a month we received 877 hits at an average price of $2 each.
