Advertising landing page for engine protection sales
We designed a website and launched Google advertising, and in the first month we received 109 applications and 20 calls with an average lead price of $3.
What is the case about?
Today we'll talk about launching advertising for our client Motorsave. It was a project from scratch: we needed to develop a responsive and user-friendly website. Prior to that, advertising on Google had not been launched, and we needed to set everything up correctly from the very first month.
Analytics
First, we set up full tracking of all conversions on the website—applications, clicks on phone numbers, calls. This is important because without tracking conversions, you simply don't understand what works and what doesn't.
Advertisement launch
Next, we compiled and refined a list of keywords. We ended up with a total of 1,773 queries, plus we added 39 negative keywords to filter out irrelevant traffic. We launched advertising groups for search: by brand, by car model, and by general product category. We created three unique ads for each group to test formats and texts.
Starting
from scratch
Search + GDN
Коллтрекинг
109 leads
We also launched banner campaigns. Here, we targeted audiences who visited competitors' websites, searched for similar services on Google, and also did remarketing to those who had already visited the website.
Key points
Now, let's look at the results for the first month. The budget was 11,242 UAH. We received 240,913 ad impressions, 2,108 website visits, 109 online applications, and 20 clicks on the phone number. The average price per application was UAH 103. Overall, the website's conversion rate from traffic was 5.17%, which is very good for the first month of operation.
What are the plans for the future? First, to switch to automated bidding strategies. This should reduce the cost per application by about half. Second, we will work even more thoroughly on search queries and the list of negative keywords to further improve traffic quality.
Thus, in just the first month, the client received a steady stream of leads, and the advertising campaigns gathered the necessary statistics for further optimization.
