MODOM modular houses
Landing page development + ad campaigns
Challenge
The client already had a corporate website and running an advertising campaign, but the results were nearly zero. Calls were not every day, despite an interesting and useful product. It was interesting to find the target audience for the construction of public facilities, including HoReCa.
Strategy
After marketing analysis we decided to create 1-page landing with consistent structure and understandably described construction technology.
Picked the most suitable photos for home screen, applicable both for B2B and B2C segments.
As the technology is more known in Scandinavia, we described all the advantages of modular buildings, dispel all the doubts and created an interactive costs calculator.
Adopted landing for mobile devices.
Started Facebook advertising campaign from a scratch optimizing on online bookings.
New Landing page
We have decided to develop a new Modular Houses branding. We were very interested in launching and "packaging" the Scandinavian construction technology!
345 leads
$2.97 CPL
$0.03 CPC
205 likes
87 reposts
Before that there were: Gas blocks, Beam, Frame, Raznostroy, Sip panels, Stone, Energy efficient houses of class A, Houses that are completely independent and work at the expense of the Sun, Wind, Earth and Water, but there were no Modular houses!
