Landing page development for medical equipment sales
Structured the product catalog. Designed a new website and set up SEO redirects. Launched advertising on Google Search.
Where did you start?
Before starting the work, we downloaded top volume keywords using Google keywords planner. Used them in the site content for better SEO indexing and launching ad campaigns.
Website development
Prepared photos and videos for each product line. Highlighted the B2B areas for which the equipment purchase is most relevant. Made an online consultation form and lead magnets with a convenient selection in the calculator. Translated the site into 2 languages. Made a convenient admin panel for blocks edit.
Ad campaigns setup
Keywords for product groups had already been collected. They were also used for advertising. We created an advertising account and wrote unique ads for each category. We set up analytics and conversion tracking. We launched the ads and got the first results. We switched the advertising campaigns to smart bidding.
Website
design
Ad campaigns setup
340 leads per month
$10 cost per lead
