Business case

Challenge

Launch an online advertising campaign to attract students to the Los Angeles Contemporary Dance Studio. Attract at least 150 new applications per month through the website to ensure constant occupancy of the halls

Strategy

1. Conduct marketing analyses to determine the level of sales in the market. We study potential customers. Conduct an internal audit of the company's product.
2. Develop a strategy for attracting customers from the Internet.
3. We package the advantages and offers of the company in a presentable website.
4. We launch advertising campaigns in Google and Yandex, contextual advertising, media advertising and remarketing.

Results

182 potential customers per month due to the selling website and advertising
$1.2 average cost of lead
6.4% average conversion from visitor to conversion from the website