Niche - restoration of wooden windows in the USA
Receive a minimum of 50 high-quality leads per month in Milwaukee +45 miles for a wood and glass restoration service. Create demand and explain the value of the service.
After the marketing research, it was decided to maximize the demand for the service, so that everyone would see the problem that everyone has from the 2nd screen (fogging, non-working mechanisms, mold, wet frame, etc.), which made it possible to convey the necessary information to the consumer by creating a LP.
There is a competitive niche in this district. About 15-20 companies.
Advertising campaigns were launched for different cities (almost 28 cities). Each city was indicated in the ads, which allowed increasing the CTR.
We also launched GDN, where the cost of a click is 8-10 times cheaper than in the search, what allowed getting more calls.
We used creative approach in the targeted advertising on FB with results before/after, which allowed the client to see the value of the service immediately.
We created flyers with a detachable triangle for offline and sent promoters by districts.
We placed the information on the company in the top sites of America.
69
clients
in
3 weeks
7%
site CR
payback
in 2 months
We got 69 potential customers in 3 weeks from one advertising channel.
The average cost of attracting one potential customer was $12.
The average conversion rate from visitor to inquiry from the website was 7%.
After 2 months, the marketing project paid for itself, including the costs of creating the website, setting up advertising, and the advertising budget.
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