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audience targeting that allows you to find among them exactly those that match the client's needs, life values and hobbies. The most active audience is between 19 and 34 years old.
Top 10 targetings
Baby health (57%),
babies (49%),
family (46%),
health (45%),
cookery (43%),
psychology (40%),
pregnancy (34%),
breastfeeding (33%),
self-care (34%),
childbirth (27%).
For childcare brands, this data is indispensable, and exactly these targetings companies use to sell their product/service offerings.
24% of users indicated that they are interested in fitness,
16% are interested in sports,
11% - swimming,
10% - dance,
10% - yoga,
6% - running.
For sports brands and fitness clubs, these statistics should be very useful in shaping their SMM strategy.
23% of mums are interested in interior design. The information can be useful for both large networks and producers of interior design products
57% child health
49% toddlers 0+
46% family
45% health
19% of mums are keen on cinema, it is important for them to keep up to date with the latest news in the film industry and learn about premieres in cinemas. Mums write interesting film reviews, critiques and discussions.
13% of mums are interested in baby yoga.
An analysis of user interests on various projects has shown that for mothers and pregnant women the interest is not limited to nappies and cradles.
Modern girls are full of vitality and healthy interest in any endeavour. They dare to create their own projects with a baby in their arms, they are active, motivated and hungry for any new useful information. All this symbiosis allows Advertising Agencies to offer the most relevant goods and services of global and local brands.
