How to become a Google Premier Partner? We did it!

Each year, Google Partners identifies the top 3% of participating companies in each country that have achieved the best results and met the program requirements and assigns them Premier partner status.

Google Partners considers the following factors to determine these 3% of companies

- Business development of existing clients. This shows how much partners are able to improve the business of their clients. This factor is measured by the annual growth in advertising spend and advertising budget among existing Google Ads clients.

- Attracting new clients. This shows how much partners are able to attract new customers. This factor is measured by the annual growth in advertising spend and advertising budget among new Google Ads customers.

- Customer Loyalty. This shows how much partners are able to fulfill the needs of their customers. This factor is measured by the percentage of loyal customers (which the partner manages throughout the year) with active spending in Google Ads.

- Utilization of Google Ads products. This shows the extent to which partners invest in Google advertising products other than Search. This factor is measured by the proportion of campaign spend (other than Search) in Display & Video 360, Media Network, Purchases, YouTube and for apps for each calendar year.

- Advertising Budget. This shows how much affiliates are investing in Google Ads or Google Marketing Platform. This factor is measured by ad spend in managed accounts for each calendar year.

Each year, Google Partners identifies the top 3% of participating companies in each country that have achieved the best results and met the program requirements and assigns them Premier partner status.

In all parameters, we at WAMP Advertising Agency have passed and maintained our Premier Partner status in 2023

- Our experts regularly update their certificates in Skillshop to keep up to date with all new campaign types and updates in Google Ads.

- Our clients stay with us for years, new clients are added each year and everyone’s budgets are systematically increased.

- Also we are always on the side of common sense and manual management, however we do not refuse the help of AI and smart bid and budget management strategies offered by Google, we test and implement them when it increases the ROAS of the client.

Skillshop Certification