Corporate identity for logistics company
Services: logo, brand book, signboard, flyers, business cards, corporate identity for cars.
Client's request
We were contacted by Ukrainian-British logistics company specializing in international transportation and 3PL services. The main goal was to create a recognizable corporate identity that reflects professionalism, reliability, and speed of service, and also works effectively on various media—from office signage to branded vehicles.
Case: Identity for a Ukrainian-British logistics company;
Services: logo, brand book, sign, flyers, business cards, corporate identity for vehicles;
Industry: logistics and international transportation, 3PL services.
Our approach
We began by analyzing the target audience and competitive environment to determine which visual solutions would highlight the company's unique advantages. We prepared six options for the logo concept. The main goal was to combine the symbolism of supply chains and the international scale of services with warehouses across Europe and the ability to store goods.
The scope of work included:
The logo is a combination of geometric shapes and contrasting colors. The bright green triangle symbolizes dynamism and innovation, while the austere SKYFORD font emphasizes professionalism and reliability. The dark blue and green palette creates an association with growth and new opportunities.
The brand book is a detailed description of the corporate style, colors, fonts, and rules for using the logo on various media. A consistent style ensures brand recognition and trust in a competitive environment.
Logo
Brand book
POS
materials
Website
Office sign — made in corporate colors, easy to read and visible to customers.
Flyers — compact, informative, with an emphasis on the benefits and range of services for personal meetings and sales support.
Business cards — stylish and concise, with a focus on contact details and brand, with a QR code for customer convenience.
Car stickers — branded cars that increase company recognition when traveling throughout Europe.
Результат
The company has gained a comprehensive identity that sets it apart from its competitors and clearly conveys its expertise and reliability. All materials, from signage to branded vehicles, are designed in a consistent style, ensuring a high level of customer recognition and trust.
